In today’s connected world, the battle to protect your dealership’s reputation is mostly fought on the Internet. A single person can attack your dealership”s reputation, armed with nothing more than a computer or mobile phone. Within minutes, the news can spread to thousands or even millions of people, and the damage is done. No advance warning, no time to react.

Jerry Hart, President eReputation BUILDER

Reputation Management expert Jerry Hart will help you understand online reputation management (ORM) and learn how to defend your dealership against reputation threats.

Jerry Hart will be speaking in Las Vegas at Internet Battle Plan Conference

In this Internet Battle Plan session learn how dealers that are in control of reviews are proactive at preventing complaints and building keyword rich positive reviews. Every dealer wants great reviews, but who has the time to create a process to generate reviews when you’re busy selling cars? Walk away with specific ways to seamlessly build review generation into the car sales process, making it incredibly easy to capture your rave reviews and at the same time prevent complaints online.

• Learn this one truth about Iphone and Droid mobile searching and confidently become the top review ranked dealer amongst your competition
• Google has warned dealers again of the potential of review removal and ranking penalties. What specifically is the warning?
• How to be proactive in building your dealerships online reputation
• How to protect your reputation from defamation
• What legal recourse you have against your detractors
• The key steps for setting up reputation monitoring
• The steps needed to restore your good name
• When to respond to reputation threats
• Three strategies to get Yelp on your side and removing negative reviews
• Who should be responsible for ORM at the dealership

eReputationBuilder proactively builds positive reviews and short circuits the negative complaints.

Ron Snyder
Sales Planning apps in SFDC, Sales Consulting

Jerry Hart brings a wealth of insight, enthusiasm and knowledge to any engagement. He can open your eyes to new ways of marketing products and services. Congrats to Jerry Hart eReputation Building and his massive success with online reputation.

John Gonzalez, PMP, CSM
Sr. Project Manager – Blue Cross San Francisco

I have known Jerry Hart both professionally and personally for over five years. Jerry Hart is probably the most knowledgeable social media marketing expert I’ve ever had the pleasure of working with. Jerry Hart’s ereputation insight into Google Domination and for his clients and requirements to increase their return on investment is always his top priority. His creativity is second to none.

John Campos
Business & Marketing Consultant ~ Sound Engineer ~ Drummer ~ Photographer ~ Golf Coach ~ Actor

We’ve utilized Jerry Hart’s team on many projects with our clients, both large and small. His tenacity for professionalism and completeness has been instrumental in our company’s ability to ensure value to our clients. It is my pleasure to recommend Jerry Hart’s online reputation work as a marketing advisor/leader and web services provider.

Jerry Hart eReputation BUILDER selection of best of the best quotes.

Henry Ford quote applies to competitors smearing you online

The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time. - Henry Ford

Jerry Hart’s eReputationBUILDER speaking at Digital Dealer in Orlando 2013

Bad Reviews are Killing your Business – Earn Back your Reputation

When: June 19^th, 2013  | 8:30 AM – 9:30 AM
Duration: 60 minutes (including live Q&A)
Speaker: Jerry Hart, President, eReputationBUILDER
Cost: FREE
Where: Danville CA Chamber of Commerce [no pre-registration needed]   More Details

Don’t miss this detailed how-to session on deploying a highly successful reputation management program. Industry leader, Jerry Hart of eReputationBUILDER will provide a straightforward game plan to get you from where you are, to where you should be.

Questions we hear from businesses about reputation management

• Isn’t paying for reputation services when customers post reviews anyway a waste of money?
• Aren’t all reputation management services the same?
• Isn’t it a great idea to collect reviews on an Ipad while customers are visiting my business?
• Testimonial reviews on my website allow me to control my reputation, correct?

Come learn “What not to do” and avoid having your review sites shut down or reviews removed.

What you will learn:

1. How to constantly monitor the reputation of your brand for free
2. The “What not to do’s” and avoid having your review sites shut down or reviews removed.
3. Best ways to promptly negate damaging comments and use feedback information to gain insight
4. The one Google truth to making adverse search results lose prominence
5. Simple steps to steadily increase the number of positive reviews about your brand published on the Internet
6. When and how to resolve issues to lessen the chances of online posting of a negative review
7. How to recapture potential customers who were earlier displeased.

Bill Cosby once said, “The truth WILL set you free, but first it will piss you off.”

About eReputationBUILDER’s Jerry Hart
Jerry Hart’s home is in Concord CA. in the San Francisco Bay Area.  He is a seasoned leader and entrepreneur in the online reputation management, health and radio industry, with more than 25 years experience as principle and founder of several major firms.  His passion is Online Reputation Management, as he says, “Today we’re all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.”

Jerry Hart, President of eReputationBUILDER is a published international marketing author – Blueprint to eMarketing (2006 Blueprint Press)

Jerry Hart also founded Healthy Food in Schools, a national non-profit focused on reversing the childhood obesity pandemic and the war on nutrition.

The Most Asked Reputation Management Questions

Most important questions we hear from customers about reputation management. Jerry Hart eReputationBUILDER has gleaned the questions that count the most prior to paying for eReputation BUILDER proactive reputation management.

• Isn’t paying for reputation services when customers post reviews anyway a waste of money?
• Aren’t all reputation management services the same?
• Isn’t it a great idea to collect reviews on an Ipad while customers are visiting my practice?
• Testimonial reviews on my website allow me to control my reputation, correct?
• I should only solicit for positive reviews?
• Is it ok to have an agency posts reviews on our behalf from our customers?

We hear these questions frequently and the answer to all is an emphatic NO.   At eReputationBUILDER we believe most reputation solutions are not following Google and Yelp best practices.  Check with Jerry Hart’s eReputationBUILDER’s “What not to do” special report list of worst practices and avoid having your review sites shut down or reviews removed for dishonest and biased review building practices.

Jerry Hart eReputation BUILDER final thoughts…

Every day I hear all the antics business use to capture feedback.  One review building tactic that makes me cringe is allowing an outside reputation agency to collect customer feedback who then posts the reviews on behalf of the business from an I.P far from the business. Even if the agency is in town, the methodology is manipulative and not organic. If you’re not organic then don’t expect Google algorithms to give you the top ranking when your future customers are hunting for the best business using local search.

p.s. go claim your local listings before you competition does

Any questions, email me at jerry at erepbuilder.com or call 888-810-0441

Jerry Hart speaking at Digital Dealer Orlando 2013

As I talk with business owners everyday about reputation management and the importance of proactive review building I find myself increasingly concerned.

I likened it to hearing your smoke detector go off in the middle of the night—and you get up and remove the battery! The irritating beeping sound stops, but the fire is still raging, and you’re not addressing it!

The reputation industry scandals are the clue phones that are ringing with warnings.

For instance, Forbes released news of “mug shot extortionists” who targeted a man who had gotten a DUI.

His arrest and mug shot quickly surfaced online and his wife received an email from a service provider letting her know that for a small fee, approximately $400, the service would get the posting and photo back down. Horrified of what the item might do to her business if it were seen by distributors, she quickly complied. Problem solved.

Then several weeks later the item appeared on a nearly identical site and she received an identical offer: Pay $400, and the new item could be removed from the web. By now my friend realized she was in an endless loop of extortion. But her initial $400 is gone, and for now, at least, the damaging item lives on.

Forbes also provided this news from a source in the U.K., who asked that they not be identified by name:

The Sordid side to Reputation Management

“Most of the biggest [ORM] Online Reputation Management firms are involved in this kind of mafia extortion. A client of ours who refused to do business with [redacted, but a different company than the first] found a slew of negative listings about themselves appear online just a few weeks later. The company called again and remarked they ‘knew about them,’ offering our client a reduced contract of $25k a month to remove or demote the results.” “What a racket!” said Cheryl Conner, contributor for Forbes.

There isn’t any industry or person exempt from being attacked in this way, hence proactive review building and short circuiting complaints is now mandatory to survive as a business. Many decision makers are unaware of the dangers of reactive reputation management, versus proactive reputation management, and that is a bit frightening.

The search engines will shift algorithms again and Dealers Google scores will soar or hit the floor, based on using honest and unbiased steps to building reviews or manipulative means to publish reviews preferentially.

The worst practices and the impact of unbiased and dishonest reputation mgmt practices have yet to hit a dealers bottom line. Meaning, dealers have been sold worst practices, veiled as best practices that in the short term can satisfy a dealers appetite to get reviews posted and manage negative sentiment. Fact is, a number of our new dealer clients stopped following what they thought were best practice, fatigued from low review response rates, the hemorrhaging of removed reviews or de-ranking penalties.

Jerry Hart eReputation services help businesses fight back against baseless negative sentiment

What I want to know is…could the next Google slap have been avoided had dealers followed the Google rules of how to harvest honest and unbiased reviews in a non manipulative proactive process. For example, will Google slap dealers who use, in my opinion, a biased process where the dealer sends a feedback survey and IF the customer is satisfied, customers are sent an email to post a positive review?

The unpredictable giants; Google and Yelp. Will they continue to throw down the reputation gavel and sentence dealers to review purgatory who do not pay them or fail to nudge the customer to post on yelp if they are a yelper [10 reviews or more] or on GLocal if an active Google-user? Will they say, we warned you, again! Will penalties only apply to those whose violations are the most extreme; for example, allegedly hiring for reviews,like Samsung did recently.

Please revisit the conflict of interest page from Google and define how you define honest and unbiased in terms of how you manage your reputation and build reviews or negate complaints.

Dealers with a biased or dishonest control of reviews may see a slow decay in their reputation scores and ranking.

Will dealer decision makers shift their consciousness to a more proactive understanding and do what Google says about honesty and unbiased review building, literally? Perhaps, we humans are wired that way; we need a good slap to our reputation before we wake up to that beeping sound, and finally call the reputation fire department to put out the review destroying fire.

Jerry Hart President eReputationBUILDER

Jerry Hart
President
eReputationBUILDER
Schedule a free demo
888-810-0441

Jerry Hart eReputation Resources

Jerry Hart eReputation Management Resources

Oscar Wilde said “What’s worse than being talked about. Not being talked about.”

I do not make light of cowards who retaliate in vain or behind nameless and faceless social profiles.  If you need ideas, the Jerry Hart eReputation management process goes a little something like this.

#1 Jerry Hart Reputation Tips to  Rip Off Report

1. Conduct an online audit. Likely you already know what’s there, but it doesn’t hurt to do a Google search, see what is being said, and where it lands in search results (second listing, first page). Do this both logged into your Google account and logged out (or you can open an incognito tab in your browser without having to actually log out by going to file > new incognito window). Logged in will let you see the results your friends, colleagues, peers, and clients will see. The incognito search will show you what the rest of the world sees. It’s important to have both. Search Google, Bing, and Yahoo. Search the social networks. Search the review sites. Search the Better Business Bureau and Ripoff Report. Search employee sites such as Glassdoor. Use terms such as “I hate COMPANY NAME” or “COMPANY NAME sucks.”#2 Jerry Hart Reputation  Tips for Fraudulent False Complaints
2. Create a strategy. Based on what you learn from the audit and what internal and external implementation
   

   Get a Free Demo @ eReputationBUILDER.com

   resources are in place, put together the company’s online strategy … and make sure it’s tied to your goals. The very first thing you should do (if you haven’t already) is set up Talkwalker alerts to let you know when someone says something about you online – positive, neutral, or negative.

   #3 Jerry Hart Reputation Online Fraud and Scam Review Stopper

3. Create a clean-up list. With the audit complete and your online strategy in place, now comes the clean-up. In some cases, there will be multiple accounts for your organization. There might be profiles you don’t need on social networks that are either defunct or they don’t help your strategy. There might be negative reviews or blog posts on the first page of search results you’d like to address and not have come up before your own sites and the positive reviews. Maybe there are “I hate Company X” groups on Facebook or untrue reviews on Yelp or TripAdvisor. Perhaps former employees have said really terrible things about you on Glassdoor or they’ve set up social networks for the company and you don’t have the login information. Whatever it happens to be, the list begins with these types of things. Write down everything you need cleaned up so the person or team responsible understands what it is you want done.

   #4 Jerry Hart Reputation Resources to fight Rip Off Report Lies

4. Assign someone (or a team) to do the work. They will need usernames and passwords, branding guidelines, sign-off on copy/images, and the power to make changes without a laborious approval process. It’s not critical this person be in marketing or PR, as long as it’s someone who understands what you’re trying to accomplish and can get the work done and update you in a timely manner.?

   #5 Jerry Hart Reputation Response to Online Scam Assaults

5. Begin the clean-up. Some of this is a big pain in the rear because you’ll need to work with the customer service departments at the social networks to either reset login data, delete a profile, or take down an untrue review. This could take weeks. We have a client who had an employee who was very social media savvy. He set up the company on all of the social networks and then quit his job, taking the login information with him. Working with LinkedIn, in particular, took about five weeks to reset the password and give us additional administrator access. In some cases, such as on the review sites, you have to prove the review is untrue, sometimes with legal action.

   #6 Jerry Hart Reputation

6. Build your online presence through social media. There is one social network every organization should be on: Google+. Not only does Google rank you higher if you use their social network to promote your content, it helps to push down the negative content if it has been shared on Google+. You don’t have to be “social” on the site, but please use it to promote your content.

   #7 Jerry Hart eReputation Builder Most Popular Tip

7. Content is king…or at least prince. There are going to be many of you who have negative reviews that are, unfortunately, true. There are many organizations who claim they will clean up your online reputation for $40 per month, deleting all of the negative reviews from search results. This is illegal. Not illegal from the “I’ll be arrested and spend time in jail” point-of-view, but from a “It’s impossible to delete things on a site where you are not an administrator” perspective. Good, valuable content that is shared is the only way to push some the negative results.

   #8 Jerry Hart Reputation Tool to Fight the Lies of Your Online Scam

8. Implement the strategy. Once you’ve cleaned up the organization’s online presence and figured out how you’re going to use content to build a strong reputation, it’s time to put your strategy into action. This is the scary part. You’re about to become transparent. The curtain has been pulled back now and the only way to participate in the conversation is by being transparent, which means you’re opening yourself up to criticism and feedback.

Warren Buffett shares his thoughts on eReputation

Once you’ve decided to be transparent, honest, authentic, and human in your online conversations, the content, brand ambassadors, influencer marketing, customer reviews, and a solid product or service will help you cross the marathon finish line.

Warren Buffet famously said, “If you lose money for the firm, I will be understanding. If you lose reputation, I will be ruthless.”

Jerry Hart eReputationBUILDER
888-810-0441

Jerry Hart helping company’s defend their eReputation

If you’ve been a victim of skeevy low blow slander or defamation; those unsavory things hurting you online – and you don’t have a community to come to your rescue – you can clean-up your online reputation with some elbow grease and a good strategy in place.

Even if what’s being said about you is a blatant lie, the fraud accusations and rip off report slander is very difficult to remove from the internet. “Almost 94% of Google searches never go beyond the first page; so the best means is to bury your shameless enemies to the third, fourth or fifth page of Google. That’s the closest you can come to erasing things from the Internet,” said Jerry Hart, president of eReputationBUILDER.com, a San Francisco-based firm whose clients include Auto Dealers, Property Management firms, Hollywood celebrities and Fortune 500 companies. “It can be very difficult to get things taken down. So instead, you have to focus on telling your story better. If people are searching for you, what they find isn’t necessarily what you want them to see.”

The key: Pushing the “good stuff” about you to the top of a Google search, while suppressing the negative.

eReputionBUILDER proactively builds positive content to the top of Google where it buries all the negative lies and fake scams populated by unethical internet graffiti gangs posing as legit professionals. It’s unfortunate you have to stoop down to the low level of antics your enemies do; however, the internet has provided a playground for white collar bullies. You can have your life back not having to worry about that embarrassing tweet, the drunken party photos, DUI arrest, messy divorce or business scandal, says President of eReputationBUILDER, Jerry Hart, part of the growing “online reputation management” industry.

TESTIMONIALS:

Just a few of hundreds of clients who trust the expertise and business ethics of Jerry Hart reputation building.
John Gonzalez, PMP, CSM  Sr. Project Manager

I have known Jerry Hart ereputation both professionally and personally for over five years. Jerry is probably the most knowledgeable ereputation management marketing expert I’ve ever had the pleasure of working with. His insight into Google Domination for his clients and requirements to increase their return on investment is always his top priority. His creativity is second to none. For the record, Jerry Hart has never failed to do what he claims he will do! Jerry Hart over promises and delivers on what is promised.

Gavin Allinson
Sports Nutritionist and writer at Sports Nutrition Vlog

Jerry Hart has an amazing amount of energy and enthusiasm when it comes to Jerry Hart reputation marketing. Jerry Hart know’s his reputation stuff, if you get chance to talk to him you’ll certainly be invigorated by the Jerry Hart ereputation experience. He’s a real diamond!

Joy Montgomery

Jerry Hart is energy personified!

Jerry Hart Reputation of Integrity and a Decade of Fulfilled Clients

An organization’s reputation, today, is only as good as its search results. If your operations are solid, you have a responsive customer service team, and you run things ethically, the rest will sort itself out.

Whether it’s a new college graduate looking for a first job, a single jumping into the online dating world or a business owner stung by negative publicity, almost everyone has some online history they’d like to bury. And that’s the problem. On the Web, it’s virtually impossible to erase anything entirely. That has helped spur growth in the “reputation management” industry.

According to media consultant BIA/Kelsey, small- and medium-sized businesses spent about $1.6 billion in 2012 managing their online reputations in various ways. That figure is expected to reach more than $2.9 billion in 2017. Companies like eReputationBUILDER help individuals, companies, celebrities, protect what matters most; reputation.

Schedule a free demo to learn more about eReputationBUILDER

Jerry Hart Recommended Tools to Manage a Fake Online Scam Attack

As the President of this company, my job is to pass on what works well when I monitor my world; Jerry Hart’s ereputation. Now your reputation can be measured and monitored so easily. These tools qualify as reputation management helpers, monitoring your brand’s reputation on the various social networking platforms.

1. Tweet Beep gives hourly updates of mentions of your brand on Twitter and searches for tweets that are linked to your webpage or blog. TweetBeep also searches for mentions of your blog and any replies to your Twitter handle.
2. Trackur allows you to see what other people are seeing when they search for you in Google. You’ll also see what other see when they land on your social network page. This tool lets you know if the people who are talking about you are social media influencers.
3. Kurrently employs a search engine format that allows you to check real-time brand mentions. However, it does not email you alerts; you have to be on the site to view results.
4. Social Mention gives you data from just about from every source that has mentioned your brand and then ranks them as neutral, negative or positive. Social Mention is a must-have tool.
5. BrandsEye is a robust reputation management tool. In addition to providing the basics of reputation management, it also provides the user with competitive analysis.
6. Monitor This tracks mentions of your brand over 20 search engines and displays results in its feed reader.
7. Brandwatch is one of the most popular tools marketers use to manage their online reputation. It’s best used for social media management and is a great keyword monitoring tool.
8. Whos Talking is a lot like SocialMention. It alerts you when your brand is mentioned. You can monitor mentions on almost all the social networks. The downside: you can only view one type of mention (video, picture) at a time..

Jerry Hart ereputation
Schedule a FREE demo
888-810-0441