We’ve all heard the ol’ Bring your own Beer right? Now, we have bring your own water bottle to the party. This is one of San Francisco’s biggest party on the streets called the Bay to Breaker footrace. Have you noticed how little we think about what’s in the bottle, rather we spend lots of time thinking about recycling the bottle, or in this case reuse?
The race was energizing to hear about all weekend, and even more interesting was looking at all the race photos with bottles in hand on the news today. I was happy to see the new ‘bring your own water bottle’ program and was chuckling at how little we think about the expensive tap water inside of the bottle.
I ran down to the store before I posted today to see if Aquafina honestly portray their water as it really is. Tap Water.
The label includes the words “Public Water Source”. Now that’s a politically correct way of saying “tap water”. I suppose since I found no proof that any of the bottled water at the store comes from what I see on the label, lets just stay in comical denial about their marketing tactics. Often images on the label show mountains, snow or other bodies of water. For example, the label design on Aquafina (from Pepsi) gives me the feeling of mountains and snow; implying that Aquafina may be from a mountain spring, rather than bottled at Pepsi plants using processed municipal water. Coke’s Dasani, also one of the leading bottled water brands is processed municipal water with added minerals. It’s not that I’m tickled that I keep getting duped by polished photos of salacious waterfalls and streams of the Rockies, more that at this weekends B
ay to Breakers I doubt anyone was focused on how un-green our water is in these plastic bottles.
In San Francisco we are a step ahead of the water bottle movement. San Francisco’s mayor banned city employees from using city funds to buy bottled water when tap water is available.
We San Franciscan’s, we aren’t just pumped about racing, we also know how to celebrate in costume. What an environmental kick this was. I got particularly excited by following who was going to win the “Green Costume Contest”. This race is not just about great runners but a wild costume contest with a real environmental twist.
There are a number of groups that use the foot race to get attention for their causes. In fact, this year, the costume contest included a GREEN award. Beth & Eli won the Best Green-Themed Costume Contest. Eli as a leatherback sea turtle and Beth as plastic in the sea that threatens turtles and other marine animals.
One environmental company, OceanHealth.org made a big green step by persuading thousands of runners to bring their own water bottle thru all kinds of marketing tactics.
Here’s a link to their OceanHealth.Org’s photostream
Bay to Breakers is an annual footrace that spans across the entire San Francisco peninsula. It starts at the edge of the bay and ends at Ocean Beach. Hence the name, Bay to Breakers.
The race was started in 1912, as a way to lift citizens spirits after the earthquake of 1906. Now, nearly a century later, Bay to Breakers is the longest consecutively running footrace in the world. Though numbers have changed throughout the years, the average participation currently is between 70,000 and 80,000 people! As you can imagine, this event is quite a sight to see.
Related Posts - Green thong mankini this Halloween by Jerry Hart How Green and Cheap can we get this Halloween? Budgets are tight and so is that thong. First thing here... on the Today show last week, Meredith Vieira mentioned to Reese Witherspoon that one of the hot adult costumes this year is Prisoner Paris Hilton. (Here's one example.) But Reese......
- Wal-Mart indicating its product's eco-friendliness by Jerry Hart Last week, Wal-Mart started putting labels on products indicating its product's eco-friendliness. Be honest. Buying green items can be down the priority list when we feel unwilling to pay more for environmentally friendly goods. For you...is the green you care about, the green in your pocket right now? Do you......
- How can canned tomatoes and water be certified organic when the lining of the can contains BPA? by Jerry Hart Let's cover packaging of water first before we get into those scandalous tomatoes. Myth: Since bottled water is regulated by the FDA, it is safer to drink than tap water. Fact: A study by the National Resources Defense Council found that 25% of bottled water is actually just packaged tap......
- Free Family Event Summer Sailstice on Treasure Island on Smart Green Travel on Green 960 AM San Francisco Summer Sailstice for the family, on the Island we treasure, Treasure Island. Toss one of the Boat, Yacht, or Sailboat owners a small donation [for tight budgets, we're talking small, like 5 to 20 bucks] to support sailing schools for kids, and you're entire family can sail on all kinds......
- "recyclable", "biodegradable" and "natural" don't always translate into sustainable by Jerry Hart So many topics to discuss. Brad Pitt's biodegrable body lotion, Tiger Woods is now like the rest of us, a real human being. America's dollar is weaker, China is building huge solar plants in Arizona and India will not buy our bonds, rather they buy more gold. Most of what I just said is not that......
Related Websites - Greenwash Of The Week: Sustainable Brands 2010. What do you get when a bunch of unsustainable companies pay a lot of money to become sponsors/attendees of an upcoming event called Sustainable Brands? You get a massive greenwashing event where "real" sustainable brands like the Monterey Bay Aquarium, Interface Americas, Green Mountain Coffee Roasters, Living Homes, and the......
- Greenwash Of The Week: Fiji Bottled Water. This week's Greenwash comes to us courtesy of Fiji Spring Water - "Every Drop Is Green". I saw a bottle of this stuff at a mineral spring my wife and I were at last weekend and I started reading the bottle and was amazed at what they were trying to......
- Greenwash Of The Week: "Up To 30% From Plants" Bottled Tap Water. Yet another bottled water company trying to greenwash go green by coming up with catchphrases - while leaving the plastic-encapsulated tap water inside their bottles. Dasani, made by Coca-Cola, is just filtered tap water sold in a plastic bottle priced at rates thousands of times higher than water at home......
- Fishing Report: May 28, 2010 Anderson: Bass fishing has been pretty steady and productive in this area. Those who have seen the most success are those who use crank baits. Berryessa: Look to the outside points and the main body to find the bass. They can also be found in the narrows of the lake.......
- Fiji Water - The New Player in the Bottled Water Craze Everywhere I go I see Fiji bottled water. What's so great about it besides it being more expensive than other bottled water? I must admit that at first this was going to be a rant about how I can't stand bottled water companies, but after reading through the beautifully designed......












